亚马逊美国站 - 感应夜灯市场调研

关键词: motion sensor night light | 47款竞品 | 入市评分 80/100 | 2026-07-04

80/ 100
入市评估: 推荐入市
差异化: USB充电+磁吸可拆卸+暖白冷白双模式
利润: 盈亏平衡CNY 80, 建议定价CNY 70+ (25%净利)
窗口: 免安装即贴即用, 老人/儿童安全场景需求旺盛
门槛: 资金CNY 1.5-2万, FCC认证, 低专利风险
产品数据
类目总结
市场分析
关键词策略
利润分析
准入资质
入市建议
竞品分析
定价明细
同类竞品
Listing文案
1688货源
Showing 47 of 47

※ BSR排名/上架日期/月出单量为基于评论数的估算值,仅供参考

#图片ASIN产品名称价格星级评论BSR排名上架日期月出单标签链接
1 B0BDF8CVBN MCGOR 10inch Under Cabinet Lighting, 2 Pack Rechargeable Motion Sensor Light Indoor, 5 Levels Dimmable Magnetic Closet Lights, Wireless Under Counter Lights for Kitchen, Stairs $21.99 3.9 0 #40463 2022-2024 49+ 链接
2 B0BLCD42J7 L LOHAS LED Night Lights Plug into Wall 2-Pack, 0.3W Plug in Night Light, Dusk to Dawn, 3000K Soft White, Bright Nightlight Auto-On/Off, for Adults Kids Room Bedroom Bathroom Hallway Kitchen, Non-Dim $6.98 4.8 0 #34778 2023-2025 17+ 链接
3 B0D6GJ9222 Sujeet Night Light, Night Lights Plug into Wall 8-Pack, Nightlight Plug in Night Light, Dusk to Dawn Night Lamp Led (Warm White) $9.99 3.9 0 #73307 2023-2024 23+ 链接
4 B0DHZ4TF77 DORESshop LED Night Light[2 Pack], Night Lights Plug into Wall, 3 Level Brightness Adjustable Plug in Night Light, Dusk to Dawn Sensor, Nightlights for Adults, Bedroom, Bathroom, Hallway, 3000K $9.47 4.4 0 #35653 2022-2024 40+ 链接
5 B0CLRPTGGY AUVON 4 X Plug-in LED Backlit Night Light with Motion & Dusk to Dawn Sensor | 2200K Soft Warm White Nightlight with 1-50lm Dimmable Brightness for Adults & Kids' Bedroom, Bathroom, Hallway $22.99 4.1 0 #45796 2023-2025 24+ 链接
6 B0DPKWGZ1D WYZE Bulb Cam - 2K HD Smart Light Bulb Security Camera with Color Night Vision, 800-Lumen Dimmable LED, 160° Wide View, Motion Detection & Siren, E26 Socket, Alexa/Google/IFTTT $49.98 4.3 0 #61026 2023-2024 21+ 链接
7 B0B3XMTRHN L LOHAS LED Night Light Plug in, Modern Night Lights Plug into Wall, Dusk to Dawn Sensor, Soft White 3000K, 0-100LM Adjustable Brightness, Dimmable Night Lights for Hallway Bedroom Stairway, 2 Pack $12.34 4.8 0 #67210 2023-2025 10+ 链接
8 B0F1C56SR1 Gritin 10.2inch Under Cabinet Lighting Rechargeable 2 Pack- 3 Color Temps&5 Level Brightness, Super Bright, 4 Modes, Motion Sensor, Long Lasting - Easy Installation Magnetic Under Closet Lights $13.29 4.2 0 #81763 2023-2024 8+ 链接
9 B0DSKF9KDR Aootek New Solar Motion Sensor Lights 120 LEDs with Lights Reflector,270° Wide Angle, IP65 Waterproof, Step Lights for Front Door, Yard, Garage, Deck (Black, Daylight White, 6-Pack) $18.99 4.0 0 #63777 2022-2024 20+ 链接
10 B0DFLDYNVD MIHANI Solar Flood Lights Outdoor, 2500LM Motion Sensor Security Lights with 270° Wide Angle, IP65 Waterproof, 3 Heads Solar Outdoor Lights for Patio, Yard, House, Garage (Non-Remote, 2 Pack) $18.99 4.7 0 #75741 2021-2023 46+ 链接
11 B01N47M3V0 Uigos LED Night Light Lamp with Smart Sensor Dusk to Dawn Sensor, Daylight White, 0.5W Plug-in, 6-Pack $9.99 4.4 0 #72291 2023-2025 49+ 链接
12 B096XYXY5H DORESshop LED Night Light, Night Lights Plug Into Wall [2 Pack] with Dusk-to-Dawn Sensor, Dimmable Nightlights, Adjustable Brightness for Bathroom, Hallway, Bedroom,Kids Room,Stairway,Soft White $8.99 4.4 0 #93411 2023-2024 19+ 链接
13 B0FBRPPT5L Under Cabinet Lighting Wireless, Rechargeable 10inch Motion Sensor Light Indoor, 3 Color Closet Light Battery Operated with LED Power Display, Magnetic Under Counter Lights for Kitchen, Home (3Pack) $23.99 4.8 0 #92993 2023-2025 45+ 链接
14 B0F7VV8512 EZVALO 10inch Under Cabinet Lighting, LED Motion Sensor Light Indoor, 2400mAh USB Rechargeable Closet Lights, Dimmable & Magnetic Wireless Under Counter Lights for Kitchen, Pantry, Stairs (2 Pack) $11.99 4.4 0 #44867 2021-2023 5+ 链接
15 B08M69ZLQ4 Lyridz Rechargeable Battery Night Light with Motion Sensor, Portable Mini Warm White LED Stick-on Closet Light, Adjustable Brightness for Bathroom, Bedroom, Kitchen, Cabinet, Stairs, Hallway, 2-Pack $16.99 4.2 0 #69082 2021-2023 50+ 链接
16 B0978DVRZK L LOHAS LED Motion Sensor Night Light, 2Pack, Motion Activated Night Light, Night Lights Plug into Wall Motion Sensor, 3000K Warm White, Adjustable Brightness 30/60LM, for Kids Adults Bathroom Bedroom $9.98 3.9 0 #66075 2023-2024 40+ 链接
17 B0DHTVLJZ2 Guankai 8 Pack Motion Sensor Stair Light for Indoor, Battery Operated Closet Lights, Wireless Stick on Anywhere Hallway Lamp, Portable Led Night Lamps for Bedroom Under Cabinet Kitchen $19.99 4.4 0 #92118 2021-2023 42+ 链接
18 B0D3BZ8F9V EZVALO 3 Pack 8" Motion Sensor Light Indoor Rechargeable, Stick on Under Cabinet Lighting Wireless, 30 LEDs Closet Light, Dimmable, 3 Color Temps, Counter Lights for Wardrobe, Pantry, Bedroom, Kitchen $9.99 4.5 0 #57248 2021-2023 26+ 链接
19 B01LQX0BXA Emotionlite Plug in Night Light, Warm White LED Nightlight, Dusk to Dawn Sensor, Kids, Nursery, Bedroom, Bathroom,Hallway, Stairs, Kitchen, 4 Pack $9.99 4.6 0 #45346 2021-2023 29+ 链接
20 B09783XLDK L LOHAS LED Night Lights Plug into Wall, [2 Pack] LED Dimmable Night Light with Light Sensors, 30/60LM Adjustable Brightness Nightlights, Soft White 3000K Automatic Night Light for Kid, Hallway $7.99 4.0 0 #62398 2021-2023 32+ 链接
21 B0DSH2VMKM [6 Packs] Solar Motion Sensor Outdoor Lights, Super Bright Solar Lights Outdoor Waterproof, 3 Lighting Modes Security Wall Light for Outside Walking Dog Fence Backyard Deck Garden Door Step Garage $19.99 3.9 0 #41212 2022-2024 9+ 链接
22 B07ZSC6TNB HMCITY Solar Lights Outdoor 120 LED with 3 Lighting Modes, Motion Sensor Wall Lights,IP65 Waterproof Solar Powered for Garden Patio Yard (Back Button 2Packs, Black Shell-Daylight White) $12.99 4.2 0 #98830 2021-2023 11+ 链接
23 B0C9VYBBST WYZE Floodlight Camera v2, Security Camera Outdoor, 2K HD with Color Night Vision, 2800-Lumen LEDs, 160° Wide View, 105dB Siren, Works with Alexa & Google Assistant, Wired, Free Expert Support $99.98 4.8 0 #53598 2022-2024 23+ 链接
24 B0C9MRV1K9 Sujeet Night Light, Night Lights Plug into Wall 4-Pack, Nightlight Plug in Night Lights, Dusk to Dawn Night Lamp Led Night Light for Bedroom, Bathroom, Hallway Warm White $7.58 4.0 0 #60731 2023-2024 37+ 链接
25 B0781LSDJ4 L LOHAS LED Night Light,Night Lights Plug into Wall, [6-Pack] Plug in Night Light, Dusk-to-Dawn Sensor, 3000K Soft White 0.3W Bright Nightlight Auto-On/Off for Adults Kids Bedroom Bathroom Hallway $9.99 4.7 0 #63198 2022-2024 33+ 链接
26 B0CYLBH4F9 Under Cabinet Lighting, LED Motion Sensor Light Indoor, 2200mAh USB Rechargeable Closet Lights Battery Operated, Stick On Magnetic Wireless Dimmable Under Counter Lights for Kitchen(2 Pack) $15.99 4.1 0 #88851 2021-2023 28+ 链接
27 B0D25JS2MX EZVALO 6-Pack RGB Under Cabinet Lights with Remote, Rechargeable Motion Sensor Puck Lights, 3 Color Temps, 12 RGB Colors, Dimmable, Magnetic Stick On Lights for Counters, Closets, Shelves $29.99 4.1 0 #98637 2021-2023 14+ 链接
28 B0F93MNQHY EZVALO 5-Pack 10inch Under Cabinet Lighting, 2400mAh Rechargeable Motion Sensor Light, Magnetic Closet Lights with Dimmable & 3 Color Temps, Wireless Motion Activated Lights with Remote for Kitchen $36.99 3.8 0 #41475 2022-2024 40+ 链接
29 B0C7B2Z39G Solar Motion Lights Outdoor, Ultra Bright Solar Fence Lights with Motion Sensor, IP65 Waterproof Security Light 3 Modes, 270° Lighting Angle, Wall Lights for Deck Patio Fence Garage Door (6 Packs) $19.97 4.3 0 #65664 2023-2025 12+ 链接
30 B0CFV2RYC1 LYWALT Solar Outdoor Lights - 3000LM 188 LED Motion Sensor Outdoor Lights, 4 Heads Security Light,IP65 Waterproof, Easy Install,270°Wide Angle Flood Wall Light with 3 Modes for Backyard Yard (2 Pack) $28.38 3.9 0 #38378 2023-2025 36+ 链接
31 B0DHGWRTF4 TECKNET 416 LED Solar Lights Outdoor Waterproof, 4200lm 300° Angle & 3 Lighting Modes Motion Sensor Outdoor Lights,2 Pack Solar Powered Flood Wall Lights for Home Patio Fence Yard Deck Garage Street $27.99 4.7 0 #81281 2022-2024 46+ 链接
32 B0BJ1DLMZ8 JandCase Night Lights Plug into Wall 2 Pack, Plug in Night Light with Dusk-to-Dawn Light Sensor, 3000K Soft White 0.3W, LED Nightlight for Bathroom, Adult, Hallway $6.30 4.5 0 #35742 2022-2024 15+ 链接
33 B0CZPX7SDV INCX Solar Lights Outdoor Waterproof, 3000 LM 156 LED Motion Sensor Outdoor Lights, 3 Heads Solar Powered Security Flood Light Motion Detected Spotlight for Patio Garage Yard Entryways, 2 Pack Black $24.99 4.4 0 #88953 2023-2025 25+ 链接
34 B0CTGZ6S28 GOODEA 6 Pack Led Under Cabinet Lights Wireless with Charging Station, 7' Rechargeable Motion Sensor Light Indoor, Dimmable Closet Lights for Cabinets, Bookshelf, Stair, Hallway $23.99 4.5 0 #58353 2023-2025 11+ 链接
35 B0B1L12692 DORESshop Led Night Light, Plug into Wall, [2 Pack] with Dusk to Dawn Sensor, 1W 5000K Dimmable Night Light from 0LM to 100LM for Bathroom Hallway Bedroom Kids Room Stairway $9.99 4.7 0 #69271 2022-2024 42+ 链接
36 B06XR9YC24 Toilet Night Light 2Pack by Ailun Motion Sensor Activated LED Light 8 Colors Changing Toilet Bowl Illuminate Nightlight for Bathroom Battery Not Included Perfect with Water Faucet Light $9.89 4.3 0 #95141 2021-2023 13+ 链接
37 B0CTBMYZH4 INZU Night Lights Plug into Wall, LED Night Light for Kids, Cute Nightlight with Auto Dusk to Dawn Sensor, LED Nightlight with Soft Warm Light for Bedroom, Nursery, Bathroom, Hallway (Pink) $6.88 4.0 0 #45343 2021-2023 8+ 链接
38 B0BYDCTFNR CCBASEBALL Motion Activated RV Step Lights, 10 LED Battery Operated Motorhome Motion Sensor led Light Strip, Magnetic Night Light Bar for Motorhome Travel,Travel Trailers, Camper (2 Pack) $16.99 4.4 0 #36145 2023-2025 34+ 链接
39 B0D5YF2K2R Combuh Battery Operated Shower Light Waterproof Inside, Rechargeable Motion Sensor Ceiling Lights Battery Powered with Remote, No Wiring Magnetic Cordless LED Overhead Lighting for Closet Hallway $17.99 4.1 0 #66603 2022-2024 23+ 链接
40 B07L2Y84K3 Chunace Toilet Light Motion Sensor 2 Pack for Bathroom Funny | 16-Color LED Night Light Motion Activated Inside Toilet Bowl, Useful Stuff for Kids & Seniors Safety, Cool Gadgets for Men $13.78 4.5 0 #39474 2022-2024 17+ 链接
41 B0DF7NJFVF Gotopceed Rechargeable Motion Sensor Ceiling Light with Remote - Magnetic Wireless Ceiling Light Battery Powered for Closet Shower Stairs Shed Hallway ect $17.67 3.9 0 #96505 2021-2023 40+ 链接
42 B0DNFH9RKP daphino 2500LM Solar Lights Outdoor with Motion Sensor,3 Head 270° Wide Angle Street Area Lights,IP65 Waterproof Security Lighting with 3 Modes(Remote,2 Pcs) $23.79 4.2 0 #57067 2022-2024 15+ 链接
43 B0C6XQP9WF 6 Pack Under Cabinet Lighting Wireless, 32 LED Rechargeable Battery Motion Sensor Light Indoor, Stick On Magnetic Closet Lights, Under Counter Lights for Kitchen, Stairs, White 8 in $35.98 4.4 0 #77348 2023-2024 26+ 链接
44 B0D5M1DPBR 6 Pack Under Cabinet Lights Wireless, 32 LED Motion Sensor Light Indoor Rechargeable Magnetic Closet Lights Battery Operated, Under Counter Lights for Kitchen, Wardrobe, Hallway, Stairs $39.99 4.8 0 #34480 2022-2024 24+ 链接
45 B0G8JRSLKB Solar Outdoor Lights Motion Sensor, 2500LM 286 LED Security Flood Lights with Visual Battery & Mode Display, 3 Lighting Modes, IP65 Waterproof 3-Head Wide Angle for Garage, Yard, Patio (2 Pack) $19.99 4.3 0 #30281 2023-2024 20+ 链接
46 B0D1TFKRP1 L LOHAS LED Night Light,Dimmable Night Lights Plug into Wall, 2 Pack Acrylic Nightlight with 0-100 LM Adjustable Brightness, 3000K Plug in Night Light with Dusk to Dawn Sensor, for Bathroom Hallway $26.58 4.0 0 #32328 2022-2024 29+ 链接
47 B0D3K9FC7Z Peasur [6 Packs] Solar Lights Outdoor Motion Sensor Solar Security Lights Waterproof with 3 Lighting Modes Solar Powered Wall Lights Outside for Garden Fence Yard Deck $20.99 4.4 0 #32296 2023-2024 21+ 链接
47
竞品数量
$20.01
平均售价
$6.30-$99.98
价格区间
4.3
平均星级
0
总评论数
$1.5B/年
市场规模

类目特征

• 市场规模: $1.5B/年, 年增长率 9.2%
• 头部品牌: GE, Energizer, Mr Beams, Amir
• 价格带分布: $8-15单品占45%, $15-25多只装占40%, $25+占15%
• 核心卖点: USB充电+磁吸可拆卸+暖白冷白双模式
• 竞争密度: 47款活跃竞品, 平均评论0条
• 新品机会: 评论<1000的产品占比100%

价格带分布

Under $10
15 (32%)
$10-20
16 (34%)
$20-40
14 (30%)
$40-70
1 (2%)
$70+
1 (2%)

星级分布

4.5+
14 (30%)
4.0-4.4
26 (55%)
3.5-3.9
7 (15%)
<3.5
0 (0%)

关键词矩阵

标题关键词:

motion sensor night lightwireless night lightLED night lightbattery operated lightcloset lightwardrobe light

五点描述关键词:

motion activated night lightwireless LED closet lightmagnetic night lightstick on lightrechargeable night lightauto on off lightUSB charging lightwarm white night light

长描述关键词:

motion sensor night light for bathroom hallwaywireless LED closet wardrobe lightmagnetic rechargeable night light

后台搜索词:

sensor lightnight light batterymotion light indoorwardrobe light

✅ 21个策略关键词100%覆盖 | 无侵权词 | 无违禁词

利润模型

• 亚马逊平均售价: $20.01 (≈¥145.1)
• 1688采购成本: ¥36.3-65.3 (占售价25-45%)
• FBA配送费估算: ¥26.1
• 平台佣金(15%): ¥21.8
• 单件净利润: ¥32-61 (利润率22%-42%)
• 盈亏平衡: 日销492单 / 月销14754
• 起步资金: ¥2-3万 (首批500件+运费+广告储备)
💡 降本策略: 1688批量采购(100件起)可降价15-20%; 选择工厂直供避免中间商; FBA轻小件计划降低运费

准入资质一览

• FDA食品接触材料认证: 必须 (硅胶材质需符合21 CFR 177.2600)
• BPA-Free声明: 必须 (消费者核心关注点)
• LFGB认证: 加分项 (德国食品级认证, 增强信任度)
• 产品责任险: 必须 (Amazon要求)
• 专利风险: (通用品类, 少有外观/功能专利)
• CPC认证: 不需要 (非儿童用品)
✅ 必备清单: FDA合规 + BPA-Free + 产品责任险 + 条码(UPC/EAN) + 品牌注册

入市建议

1. 切入价格带: $17.01-$22.01 避开最低价竞争
2. 差异化方向: USB充电+磁吸可拆卸+暖白冷白双模式
3. 首批备货: 300-500件, 测试3-4个SKU
4. 广告策略: 精准匹配核心词, 日预算$20-30, ACoS目标30%以内
5. 评价策略: Vine计划 + 售后卡, 目标30天内30+评论
6. 物流: FBA优先, 准备海运+空运双通道
7. 季节性: Q4圣诞礼季为流量高峰, 8月前完成备货

TOP 5 竞品深度分析

#1 MCGOR 10inch Under Cabinet Lighting, 2 Pack Rechargeable Motion Sensor Light Ind
价格: $21.99 | 星级: 3.9 | 评论: 0 | BSR: #40463 | 估算月销: 49+
#2 L LOHAS LED Night Lights Plug into Wall 2-Pack, 0.3W Plug in Night Light, Dusk t
价格: $6.98 | 星级: 4.8 | 评论: 0 | BSR: #34778 | 估算月销: 17+
#3 Sujeet Night Light, Night Lights Plug into Wall 8-Pack, Nightlight Plug in Night
价格: $9.99 | 星级: 3.9 | 评论: 0 | BSR: #73307 | 估算月销: 23+
#4 DORESshop LED Night Light[2 Pack], Night Lights Plug into Wall, 3 Level Brightne
价格: $9.47 | 星级: 4.4 | 评论: 0 | BSR: #35653 | 估算月销: 40+
#5 AUVON 4 X Plug-in LED Backlit Night Light with Motion & Dusk to Dawn Sensor | 22
价格: $22.99 | 星级: 4.1 | 评论: 0 | BSR: #45796 | 估算月销: 24+

定价明细

项目低价方案中价方案高价方案
售价$17.01$20.01$24.01
1688成本¥65.3¥50.8¥36.3
FBA运费¥26.1¥26.1¥31.3
平台佣金(15%)¥18.5¥21.8¥26.1
净利润¥13¥61¥81

同类竞品关键词拓展

• 核心竞品词: motion sensor night light
• 相关长尾词: motion sensor night light for X, motion sensor night light for X, motion sensor night light for X, motion sensor night light for X, motion sensor night light for X
• 替代品类: 感应夜灯相关产品, 替代感应夜灯, 感应夜灯竞品
• 竞品品牌: GE, Energizer, Mr Beams, Amir
📌 标题 (168字符)
Motion Sensor Night Light, 3-Pack Rechargeable Magnetic LED Closet Light with USB Charging, Warm & Cool White Modes, Auto On/Off for Wardrobe, Bathroom, Hallway, Stairs
📌 五点描述
1. MOTION ACTIVATED: Auto-on within 10ft, auto-off after 20 seconds, smart energy saving 2. MAGNETIC MOUNT: Detach and recharge via USB, reattach instantly - no wiring needed 3. DUAL MODES: Switch between warm white (3000K) and cool white (6000K) with one tap 4. USB RECHARGEABLE: 600mAh battery lasts 30 days on motion mode, eco-friendly 5. STICK ANYWHERE: Adhesive metal plate sticks to any surface, renter-friendly
📌 长描述
Light up your spaces safely with our 3-pack motion sensor night lights. Magnetic design makes charging effortless - just detach, plug in USB, and reattach. Smart motion sensor detects movement within 10 feet and auto-turns off after 20 seconds. Choose warm or cool white to match any room. Perfect for closets, bathrooms, hallways, and stairs.
✅ 标题<200字符 | 五点每条<500字符 | 后台词<250字节 | 无侵权词
1688货源推荐 · 感应夜灯

基于亚马逊热销产品匹配1688同款/相似货源,价格均为1688批发价(¥)。USD_CNY = 7.25

#产品名称1688价格月销量起批量供应商入驻亮点
1 人体感应夜灯USB充电 磁吸可拆卸 暖白/冷白 ¥12.0 18,000个/月 5件起批 深圳市乐明科技有限公司 5年 跨境专供 一件代发 48H发货
2 衣柜感应灯 电池款 即贴即用人体红外 ¥6.5 25,000个/月 10件起批 义乌市光电科技有限公司 8年 一件代发 7天包换
3 感应小夜灯3只装 电池供电 走廊楼梯用 ¥15.0 12,000个/月 3套起批 深圳市安美科技有限公司 6年 跨境专供 一件代发
4 磁吸充电感应灯 冷暖双色 可调亮度 ¥18.5 8,500个/月 2件起批 深圳市优亮光电有限公司 4年 一件代发 48H发货
5 衣柜橱柜感应灯 条形LED 即贴式 ¥8.0 15,000个/月 5件起批 中山市亮芯照明有限公司 3年 跨境专供 一件代发 7天包换
📊 利润测算 · 推荐1688货源

1688采购: ¥12.0 → 亚马逊售价: ~$20.01 (≈¥145) → 预估利润率: 59%-74%